Simsbury Bank is an independent, locally owned and managed, community oriented bank servicing the Farmington Valley and surrounding towns with a variety of products and services designed to meet the needs of individual consumers and small to mid-size businesses. The Bank intends to achieve its objectives of profitability and strong growth through the effective delivery of products and services to targeted customers, balancing the goals of outstanding customer service, professional excellence, unquestionable safety and soundness, exceptional operating performance, competitive shareholder return and sound community relations.
Our Commitment to Customer Service Excellence
When Simsbury Bank & Trust opened its doors in the spring of 1995, its mission, to fulfill the need for a bank that focused on personal customer service and the community it served, began. Over the years the Bank has expanded its communities, products, services and distribution channels to address customers’ changing needs while keeping true to valued traditions. SBT’s ongoing goal is to continue to be the local, friendly, people-oriented bank committed to serving customers through the spirit and professional care provided by its employees.
One of the characteristics that truly fueled the Bank's initial success was the employee spirit. The passion, pride, ownership, and accountability to each other, the customers, and the Bank as a whole set SBT apart. All bank employees must continue to embrace new challenges and professional development through education and understanding of ever changing technology. By doing so, with everyone working together, the Bank can continue its roles as problem solver and advisor providing unmatched personal banking, innovative products, and customized services.
It is in the day to day service, however, that the Bank’s success is measured. Every day the Bank must build upon and strengthen its core values by doing the fundamental things exceptionally well: Providing accuracy and being available to the people; giving personalized service that is thorough in its approach, timely in its delivery, and consistently applied; striving to be accessible when, where and how the customer needs to be served; providing the best possible experience and advice for customers by partnerships developed through open communication, mutual trust, and a personalized awareness and appreciation of their needs.
Every Simsbury Bank employee must continue to be conscientious of the impact that his or her actions have on every customer’s experience every day. How this work is performed, financial services enhanced, and the commitment to customers and communities strengthened, is key to SBT’s vision and future success.
…We are Simsbury Bank staff, management team, and board members.
(Written by employees based on Bank-wide customer service excellence initiatives;
reviewed and edited by all)